Movement Climbing, Yoga & Fitness

Camps branding | ads | Flyers

camps branding

Spring Break & Summer Camps

Each year, numerous Movement locations host spring break and summer climbing camps for kids in their local communities. The goal was to develop a branding concept that would resonate with kids and translate seamlessly onto T-shirts—gear they’d proudly wear to school and share with their friends. This branding was also extended to flyers, social media posts, and TV slides within the gyms to maximize visibility. The design works as both a signature identity for the camp programs and a distinctive look for each specific event.

Ads

Promotional Campaigns

Movement is a fast-paced and evolving company, constantly balancing the opening of new gyms with the promotion of existing ones. When I worked there, the brand was still in its early stages, navigating a period of growth and transformation as we defined its identity. These ad sets capture that journey, highlighting the dynamic atmosphere and the ongoing exploration of the brand’s look and feel.

Flyers

Templated Event Flyers

With Movement Gyms expanding rapidly, it’s challenging to meet the unique needs of each location on a constant basis. To address this, the marketing team developed a set of flexible templates for common events and programs that most gyms offer. Whether it’s climbing classes, yoga workshops, themed climbing events, or member appreciation evenings, we created editable PDFs that allow each gym to update the content for their specific needs. This approach results in versatile, timeless materials that are simple to use, always on-brand, and adaptable to any location's unique offerings.